Rui
The team

Partner & CMO

Rui Lourenço

15+ yrs
In marketing
7+ yrs
Leading marketing at Altar.io

Fifteen years of marketing built on one habit: talk to the people with the problem, then build the bridge between their problems and the solutions they need.

About

Rui has spent 15 years in marketing, building bridges between the problems of an ideal customer and the solutions they need. At Altar.io he set the strategy, built the team and ran a full inbound model for a product agency: no SDRs, no BDRs.

He has advised dozens of founders and business leaders on their go-to-market, mentors at Startup Lisboa and hosts the Startup Journey podcast, where he talks with founders about what building really takes.

Experience

Partner & CMO · Sursum

2026–present

Partner & CMO · Altar.io

2019–2026

Startup Mentor · Startup Lisboa

2024–present

B2B Digital Project Manager · Hamlet B2B

2012–2019

Skills

Go-to-market strategyInbound & content marketingBrand managementLead generationFounder mentoringPodcast hosting

Education

Lisbon Digital School

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