Daniel de Castro Ruivo

Daniel founded his first startup while he was still attending university, and since then he has launched six more consecutively. He maintains a holistic approach that encompasses strategic decisions in business, data science and product development.

With over a decade of experience as a founder and product strategist, he has shaped the vision and led the development of more than 100 digital products at Altar.io. His approach is grounded in rapid heuristics built from years of hands-on experience across vastly different industries and product types.

What sets him apart is the rare combination of deep expertise in business strategy, user experience and software engineering, gained through founding multiple ventures, leading a UX design agency and working extensively with code. That multidisciplinary foundation gives him a unique lens to design smart, lean and highly aligned product strategies.